Launched in 1923, Waverly is a premier home fashion and all encompassing lifestyle brand and one of the most recognized names in home furnishings. Its signature look is expertly translated into countless classic styles among home furnishing products including fabrics, wall coverings, paint, bedding, window treatments, decorative accessories and other key products. Waverly is available through retailers and interior design showrooms in over 12,000 doors nationwide. Its family of brands consists of Waverly, Waverly Home, Waverly Home Classics, Waverly Baby, and Waverly Sun N Shade. Key vendor partners include PK Lifestyles, Blue Mountain, Ellery Homestyles, and Lowes. Iconix Brand Group bought Waverly in Nov 2008.
F. Schumacher & Co., a maker of exclusive European fabrics, launched Waverly in 1923 to bring home décor to the emerging market of American consumers who desired accessible style. The first collection consisted of eight patterns by American designer Cy Clark and its instant popularity led to a rapid expansion of the line. The company registered the name Waverly Bonded Fabrics in 1926 and F. Schumacher hired advertising firm J. Walter Thompson to develop a promotional campaign, making Waverly synonymous with the American home since the roaring twenties.
Waverly responded to consumer requests with the addition of its coordinating wallpapers in 1939 and the Waverly Home Fashions division in 1951, bringing its fabric collections to a gamut of home furnishings. The “Waverly Signature Look,” including the company’s famous Glosheen chintzes, florals, stripes and plaids became synonymous with American décor, evolving into a legacy which represents quality and timelessness.