Precedent, a division of Sherrill Furniture, is excited to announce today that they are partnering with DwellStudio, the New York City-based lifestyle brand, to debut their first furniture collection in April 2011 at the High Point Furniture Market. Bringing their signature eclectic modern look to furniture, DwellStudio has designed a complete collection of upholstered and occasional pieces that will be manufactured by Precedent and other Sherrill Furniture divisions.
Precedent CEO, Woody Williams says; “We are thrilled to partner with DwellStudio because their impressive track record for innovative design in home furnishings. We know that their uniquely modern sense of design in textiles resonates with today’s style-aware 25 – 45 year old consumer, who many of our furniture retailer partners have found elusive. We are excited to translate that same design sense into furniture.”
Aesthetically, the line has an elegant European mid-century feel to it, but updated with DwellStudio’s signature stamp of mixing old and new styles, adding bold color and pattern. For the upholstery collection, fabric sourcing will be a blend of Precedent’s current vendors and DwellStudio’s collection of residential fabrics with Robert Allen. Sofas from the collection will retail from $1400 – $1800 with occasional tables starting at $600.
Christiane Lemieux, DwellStudio’s founder and creative director, explains; “We are thrilled to work with Precedent, a company that is known for transitional/modern design. They provide the experience that is essential to executing our styles with a quality level and price point that our customers have come to expect.” Lemieux goes on; “We see that there is a growing population of design-minded, new economy consumers who want something unique, eclectic, and well designed at a great price. We wanted to create a meaningful, hand-crafted collection of furniture with multiple fabric options to speak directly to the DwellStudio customer. We knew that Precedent was the perfect partner to help us achieve that goal.”
Target retail channels include specialty retailers, furniture stores and interior designers. The collection will also be sold through DwellStudio’s store-in-store at ABC Carpet and Home in New York City.
Based in Newton, North Carolina, Precedent is a division of Sherrill Furniture. Precedent specializes in modern and transitional styled upholstery at moderate price points. They sell to specialty retailers, interior designers and furniture stores all over the country. The parent company, Sherrill Furniture, is a privately held manufacturer of quality home furnishings and is umbrella to specialty brands such as Sherrill, Whittemore-Sherrill, CTH, Lillian August, Motioncraft and Hickory White.