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B and B Italia USA

B and B Italia USA

B&B ITALIA WAS FOUNDED IN 1966 BY THE ENTERPRISING AND CHARISMATIC PIERO AMBROGIO BUSNELLI. THE COMPANY QUICKLY BECAME AN INTERNATIONAL REFERENCE POINT FOR UPHOLSTERED FURNISHING THANKS TO A BRILLIANT NEW TECHNOLOGICAL PROCESS WHICH INTRODUCED AN INDUSTRIAL APPROACH TO MANUFACTURING DESIGNER FURNISHINGS FOR THE FIRST TIME IN THE HISTORY OF THE SECTOR. OVER A PERIOD OF DECADES, ITS INNOVATIVE INFLUENCE SPREAD TO OTHER SECTORS IN HOME AND OUTDOOR FURNISHINGS AND FINALLY REACHED THE CONTRACT FURNITURE MARKET.

B&B ITALIA PERCEIVED THE DRIVE TOWARD MODERNISATION AND INDUSTRIALISATION IN ITALY AS AN INSPIRATION FOR DARING NEW PRODUCTS. EARLY ON, THE COMPANY BEGAN A DIALOGUE BETWEEN THE ITALIAN DESIGN CULTURE AND INTERNATIONAL PROFESSIONALS. THE THEN REVOLUTIONARY TECHNOLOGY OF INJECTION MOULDING (COLD MOULDED POLYURETHANE FOAM) ALLOWED THE CREATION OF DESIGN ICONS SUCH AS UP, CORONADO, LOMBRICO AND AMANTA.

DURING A TIME OF GREAT ARTISTIC ACTIVITY, FUELED BY NEW MEANS OF EXPRESSION AND MORE DARING VOICES, B&B ITALIA ALSO BECAME A LEADER IN COMMUNICATIONS. OLIVIERO TOSCANI CREATED THE LAUNCH CAMPAIGN FOR “LE BAMBOLE” (GOLDEN COMPASS IN 1972), AND THE PROVOCATIVE PICTURES OF DONNA JORDAN, ANDY WARHOL’S MUSE, CONTINUED TO DRAW ATTENTION TO B&B ITALIA’S INNOVATIVE ENERGY. MAXALTO WAS FOUNDED IN 1975. RESEARCH LOOKED TO THE PAST THROUGH NEW INTERPRETATIONS OF CLASSIC FORMS, AND BORROWED FROM TRADITIONAL ARTISAN CABINET MAKING PROCESSES. THE RESULT WAS A NEW COLLECTION OF SOLID WOOD FURNISHINGS, THANKS TO THE CONTRIBUTION OF AFRA AND TOBIA SCARPA (ARTONA 1975, NEW ARMONY 1979).

YEARS OF RADICAL CHANGE. THE FUTURE TOOK ON A DOUBLE IDENTITY, BECOMING BOTH PROMISING AND THREATENING DESIGN. CULTURE CONSEQUENTLY MOVED BETWEEN TRADITION AND EXPERIMENTATION. DESIGNED BY STUDIO KAIROS, SISAMO WARDROBE SYSTEM WON GOLDEN COMPASS IN 1984, THUS MARKING B&B ITALIA AS A LEADING COMPANY ALSO IN THE INNOVATION OF BEDROOM FURNITURE. B&B ITALIA CHANGED THE RULES OF THE GAME IN THE UPHOLSTERED FURNITURE BUSINESS BY INTRODUCING A REVOLUTIONARY NEW PIECE, THE UNIQUE SITY (GOLDEN COMPASS, 1987), THE FIRST “SEATING SYSTEM” WITH MULTIPLE COMPOSITION POSSIBILITIES: “NO TWO SITIES ARE THE SAME”.

MAXALTO CONTINUED ITS RESEARCH WITH AFRA AND TOBIA SCARPA AND PRESENTED DAMASCO [1989] AND DOMINO [1991]. THE 1989, THE GOLDEN COMPASS PRIZE WAS AWARDED TO B&B ITALIA FOR ITS CONTRIBUTION TO ITALIAN DESIGN. THE FIRST TIME THIS AWARD HAS BEEN GIVEN TO A COMPANY AND NOT A PRODUCT.


B and B Italia USA
www.bebitalia.it

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